The H Series
The H6 launch was a chance to reframe how we talk about cases—not just in terms of airflow or specs, but personality. I developed messaging that gave the H6 a voice as bold as its design, leaning into movement, confidence, and charm. The language was direct and joyful, with taglines and copy that made the case feel like it was stepping into the spotlight, not just sitting on a desk.
From the campaign narrative to the web experience, I led messaging across every channel, shaping a tone that felt fresh for NZXT while staying grounded in clarity and performance. The result was a launch that stood out—just like the product itself.
Alongside the messaging, I worked closely with our production team to shape a launch video that popped—colorful, fun, and full of energy. We wanted it to show confidence without a single line of dialogue, letting the design and tone speak for themselves. The result was a campaign that felt distinctly fresh while staying grounded in NZXT’s values of simplicity, performance, and play.
