Function 2 & Lift 2
This campaign launched NZXT’s next-gen keyboard and mouse lineup, crafted for competitive gamers who demand precision without sacrificing personality. Built around the insight that the right gear should feel like an extension of yourself, the campaign leaned into a sharper, faster, more expressive tone that stood out in a crowded peripherals market.
As Associate Creative Director of Copy, I led the campaign’s messaging strategy from start to finish. I concepted the video, wrote the script, developed the tagline “Lose yourself, not the game,” and partnered with our production vendor to storyboard and guide the narrative. I also wrote supporting copy across Amazon, the NZXT homepage, digital ads, and social media, ensuring a cohesive voice across every touchpoint.
Key Results
Total Posts - 140
Impressions - 4.4M
Engagement Rate - 2.6%
Engagements - 116K
About
For the paid media and Amazon campaign, I developed the tagline “Meet Your New Superpower” to position NZXT’s peripherals as more than just gear—they’re an extension of the player. The line captured the feeling of control, speed, and confidence that comes with the right tools, while staying grounded in NZXT’s approachable tone.
Web Copy
For the Function 2 keyboard and Lift 2 mouse launch, I wrote the web copy to feel as fast and focused as the products themselves. The goal was to speak to competitive gamers without overwhelming them with jargon—highlighting the tech in a way that felt confident, clear, and compelling.
I crafted copy that blended technical precision with brand-forward storytelling, positioning both peripherals as high-performance tools built for players who take their setup seriously. Every section was designed to communicate value at a glance while reinforcing NZXT’s approachable, gamer-first tone.
